BGMI’s digital film reveals new events, modes and maps of the game in style!

~Conceptualised, scripted and shot by PAD Play powered by Hotcult, the film has the right mix of gameplay sequences and real-life happenings flavoured with hyper-local nuances~

August 12, 2024: PAD Play, a problem-solving company into video production for digital marketing, has been winning appreciation for the Kannada ad film – Winner, Winner Chicken Dinner. The digital film made for BGMI – Battlegrounds Mobile India, explains the game updates in a thrilling and impressive sequence. The film shot across various locations in Karnataka, captures the vibrant spirit of the region while also showcasing the love for the game. With the right mixture of ‘Psych BGMI power’ and real-life experiences, it resonates deeply with the gaming community in Karnataka, where BGMI has a significant following.

Commenting on the response to the hyper-local digital film, Srinjoy Das, Associate Director and Lead – Marketing, KRAFTON India said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.

The usage of Psych Maga – a popular slang phrase used among Karnataka youths has struck the right chord with the game enthusiasts. The relatable and engaging ad is driving downloads at a fast pace.

Elaborating on the making, Vivek Reddy, Co-founder and Chief Creative Officer, PAD Play said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”

BGMI is one of India’s premier gaming platforms with a vast and passionate user base and this digital film has captured the imagination of gaming community in Karnataka. Since the launch, BGMI has retained its immense popularity and expanded its user base, becoming a leader in the Indian gaming industry with its immersive gameplay and engaging community features.

Link to the digital film:

https://www.instagram.com/reel/C9gq06BJ1BD/?igsh=MWNyanpiOW94Z3doaA==

About PAD Play

PAD Play is a south first video content studio for brands which are looking for engaging digital storytelling. With each piece of work, PAD PLAY aspires to transcend not just the language of the consumer cohorts they speak to on behalf of brands, but also connect with the audiences instantly with what’s hot locally. PAD Play makes both short shelf-life consumables as well as long standing properties. Power-packed regional content with insightful narratives has won them many prestigious clients like Aha, PayTM, Titan, Dabur, Krafton BGMI, ITC Bingo, ITC Aashirvaad Spices, Wipro MaxKleen, Viacom 18, Shapoorji Pallonji Real Estate, Recron by Reliance and many more. PAD Play has tied up with HotCult, to develop this piece of work for Krafton BGMI. HotCult works on its proprietary concept – Connecting Loculturally – is building a South Indian pop-culture enablement service platform for brands. Currently, it is building tactical campaigns and branded content across Tamil, Telugu and Kannada markets solving for nuance, recency and overall cultural relevance to ensure pop-culture and brands cross pollinate to engage consumers, helping brands achieve their marketing objectives.