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Sundaram Finance Mylapore Festival 2024 to be held from January 4th – 7th

Sundaram Finance Mylapore Festival 2024 to be held from January 4th – 7th

The 20th Edition of the popular Sundaram Finance Mylapore Festival begins with Kutcheris at the Nageswara Rao Park in the mornings. Totally 60 children will be performing on all four days. Chennai’s rich traditions will be vibrantly celebrated – with dance, music, folk arts, kolam contests and display, food and crafts contests and traditional games like Palanguzhi and Dayakattam will be played. A chess tournament and art & craft workshop’s for children are also planned. All this activity happens around the famed Sri Kapaleeswarar Temple in Mylapore. Crowds throng the streets of Mylapore to participate in the various programmes and activities being held over the 4 days. The Festival celebrates Chennai as the ‘seat of culture’ and has stood the test of time.

This Festival

As part of the festival, Sundaram Finance has been crusading the cause of “Say No to Plastic Bags”. Around 10,000 cloth bags will be given to residents in exchange for plastic bags. Bhumi, a Chennai-based NGO, helps with the distribution of these bags while educating the public on the ill-effects of plastic on the environment. Sundaram Finance also conducts a “Keep Mylapore Clean” campaign by educating the public on hygiene and sanitation.

Talking to the press, Rajiv Lochan, Managing Director, Sundaram Finance said, “We take pride in being associated with this Festival that brings entire families to participate in the plethora of programmes being organized over 4 days. The Festival is an earnest attempt to recreate the “Thiruvizha” or “Mela” kind of atmosphere in the holy Tamizh month of Margazhi, when Chennai is celebrating its renowned “Music and Dance season”. Today, the Mylapore Festival attracts a wide cross-section of people to savour the ‘Flavour of Madras’. Traditional games (pallanguzhi, dayakattam), kolam contests , food walks, heritage walks, temple talk, traditional dance drama, folk dance and music will be part of this year’s festival.”

One of the unique features of the Festival is the Spirit of Mylapore award – a recognition of an individual or an organisation that has contributed immensely to the culture and growth of Mylapore. This year’s recipient will be announced on the evening of January 7, 2023.

Vincent D’Souza, Director of the Festival adds, “What began as a simple Kolam contest many years ago has grown into this street cultural festival that is unique to the city of Chennai. The Festival shows how people can use open spaces in heritage, religious and civic zones to stage events that reflect the history and culture of the place. Today, people from Chennai mark dates to take part in the Kolam contest.”

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